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208th New Thing - Ate M&M's Snack Mix

Since I'm in the marketing world, I enjoy trying new products. We were in Walmart this past weekend and I happened to see a new sweet and salty snack on the end cap from M&M's. Sweet and salty snacks are my weakness (chocolate covered pretzels, kettle corn, rice crispy treats, crackers w/ cream cheese & jelly, etc). It was M&M's Snack Mix. The press release claims a there is a marketing campaign supporting the launch that includes digital advertising, consumer promotion, sampling, and in-store displays. I haven't seen this yet.
DOVE<sup>®</sup> Brand Chocolate Swirl Large Bars and Promises 
It is made in 3 varieties:
  • M&M's Milk Chocolate Candies Snack Mix includes M&M’s Brand Milk Chocolate Candies, mini chocolate chip cookies, peanuts, and mini pretzel twists.
  • M&M's Dark Chocolate Candies Snack Mix features M&M’s Brand Dark Chocolate Candies, raisins, almonds, and mini pretzel twists.
  • M&M's Peanut Chocolate Candies Snack Mix includes M&M’s Brand Peanut Chocolate Candies, mini shortbread cookies, almonds, and mini pretzel twists.
Anyways, I tried the M&M's Dark Chocolate Candies Snack Mix flavor with 200 calories, 9g fat, 150mg sodium, 27g carbs, 2g fiber, 16g sugars, and 3g protein. Obviously, not a healthy snack but it's a snack. I think the 8oz bag cost $2.50. It tasted pretty good, but I can make it myself. Definitely an impulse buy. Good job Walmart and M&Ms on catching my eye for the unplanned buy!
What did you do today?
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