There are many sponsors of local running races. Companies pay money sponsor races to get their name and logo out there. Sports Authority was the Title Sponsor of the Sports Authority Cherry Creek Sneak . Pepsi Next was a Supporting Sponsor. They had a booth set up in the finishers' area. Therefore, yesterday, I received a free 12 oz can of Pepsi Next . PepsiCo brought this new line of mid-calorie soda nationwide the beginning of 2012. The soft drink, which has 60 calories per serving, less than 1/2 that of normal Pepsi, debuted in trial run in Iowa and Wisconsin in July. Pepsi Next is sweetened by a combination of caloric sweeteners, like high-fructose corn syrup, and artificial sweeteners. It represents Pepsi's 3rd attempt at a cola with fewer calories than Pepsi and more calories than Diet Pepsi (ex Pepsi XL). But the company has found success with its mid-calorie orange juice, Trop50, so it's possible that it applied lessons learned from that...
My adventures of trying new things.