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179th New Thing - Downloaded Tagtile App

I didn't have time to post last night, therefore I'm posting this late as this occurred yesterday (Mon 4/16/12).

Yesterday, I read an article that Facebook bought Tagtile. I wanted to see what Malbec Labs' Tagtile app was all about so I downloaded the app to my Razr to check it out. Tagtile is a mobile loyalty and direct marketing solutions designer for businesses and customers. Businesses can set up the service using a Tagtile “kit” which comes with a funny-looking cube that only needs to be plugged into a power outlet. Customers can then “tap” their phones on the cube at check-out counters, registering their visit with a business. The business can then use the information however they want, presumably to give discounts, coupons, or other incentives to come back and “tap” again. I can see how Tagtile could be very useful for businesses seeking to keep track of their customers, and also useful for customers whose wallets are overflowing with grocery store, gas station, and various other “rewards” cards. It is unknown how much money Facebook paid for Tagtile.

Unfortunately, Tagtile is only availabe to use in certain regions. It began in San Francisco so there are plenty of businesses set up in CA. It also looked like there are a lot of businesses throughout the northeast (NJ, NY, PA, etc). Nothing in CO, so I didn't really get to test it out. Someone out in CA or NJ needs to try it and tell me about it!

What did you do today?

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