Today, I participated in a market research project with AccuData Market Research in Aurora CO on allergy and cold medicines. I would call it a focus group. Focus group studies are a form of qualitative research in which a interactive group of people are asked to talk about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Before I got invited to do the market research project, there were a series of pre-qualifications that I went through. First, I was registered on their website as a participant in their database. Then, I believe I received an email that linked to short online survey. Finally, I received a phone call and took a short phone survey to qualify. At the market research project, there were 6 total participants (all female and I was the youngest) and 1 moderator. She asked us what types of products we use to prevent and cure allergy and cold symptoms. She also asked us our opinions on ...
My adventures of trying new things.