Today, I participated in a market research project with AccuData Market Research in Aurora CO on allergy and cold medicines. I would call it a focus group. Focus group studies are a form of qualitative research in which a interactive group of people are asked to talk about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Before I got invited to do the market research project, there were a series of pre-qualifications that I went through. First, I was registered on their website as a participant in their database. Then, I believe I received an email that linked to short online survey. Finally, I received a phone call and took a short phone survey to qualify. At the market research project, there were 6 total participants (all female and I was the youngest) and 1 moderator. She asked us what types of products we use to prevent and cure allergy and cold symptoms. She also asked us our opinions on a certain Zicam Allergy Blocker product. It was an interesting market research project that lasted approximately 90 minutes and I received $100 compensation in the form of a check for my time.
What did you do today?
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