There are many sponsors of local running races. Companies pay money sponsor races to get their name and logo out there. Sports Authority was the Title Sponsor of the
Sports Authority Cherry Creek Sneak. Pepsi Next was a Supporting Sponsor. They had a booth set up in the finishers' area. Therefore, yesterday, I received a free 12 oz can of
Pepsi Next.
PepsiCo brought this new line of mid-calorie soda nationwide the beginning of 2012. The soft drink, which has 60 calories per serving, less than 1/2 that of normal Pepsi, debuted in trial run in Iowa and Wisconsin in July. Pepsi Next is sweetened by a combination of caloric sweeteners, like high-fructose corn syrup, and artificial sweeteners. It represents Pepsi's 3rd attempt at a cola with fewer calories than Pepsi and more calories than Diet Pepsi (ex Pepsi XL). But the company has found success with its mid-calorie orange juice, Trop50, so it's possible that it applied lessons learned from that product to the launch of Pepsi Next. I drank my 12 oz can at work today, it did taste like a cola beverage somewhere between a regular and diet cola.
PepsiCo is an American multinational corporation headquartered in Purchase NY. It was formed in 1965. Other brands PepsiCo owns include Frito-Lay, Quaker, and Gatorade. As of 2009, 19 of PepsiCo's product lines generated retail sales of more than $1 billion each, and the company’s products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the 2nd largest food & beverage business in the world.
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