Skip to main content

199th New Thing - Watched The Pitch


I watched the documentary/reality-TV style new series on AMC called The Pitch today. AMC's new original series offers viewers a never-before-seen glimpse inside America’s top ad agencies. Each week 2 agencies compete to win a new client by going head-to-head in a winner-takes-all showdown. They only get 7 days to prepare, so there is whining, brainstorming, and blue-sky thinking, as the teams work around the clock and pray for the moment of inspiration that will win them the job to keep their companies alive. IMDB gave it a 4.3 out of 10 and I probably give it an 5.3 rating so far after seeing 1 episode.

Episode 101 featured the sandwich franchise, Subway, looking for a new advertising campaign for breakfast. CMO (Chief Marketing Officer), Tony Pace, wants the campaign to convince 18-24-year-olds to eat breakfast at Subway. The 2 rival ad agencies pitching to for the project are McKinney and WDCW. McKinney is a medium-sized agency based in Durham NC. CCO (Chief Creative Officer), Jonathan Crude, and GCD (Group Creative Director), Liz Paradise, invited 2 pairs of young copywriters to come up with separate concepts but chose a music video (“Freestyle Breakfast”) starring Mac Lethal, a rapper who’s gone viral on YouTube. WDCW (Wong, Doody, Crandall, Wiener) is an Los Angeles CA agency that previously worked on Quiznos. Founding Partner Tracy Wong's concept centers on “zAMbies,” lifeless breakfast zombies that eat bland fast food because they’re unaware of the flavorful options from Subway. The 2 teams pitched to Subway and McKinney won with their "Freestyle Breakfast" rap. I would have chose the rap as well.

What did you do today? 
Labels:

Comments

Post a Comment

Popular posts from this blog

361st New Thing - Tried on Wedding Dresses

I didn't have time to post the last night, therefore I'm posting this late as this occurred yesterday (Mon 10/15/12). My friend and I went to David's Bridal last night to try on some wedding dresses. I looked on their website a few months ago to get a feel of the type of dresses I like. There are 6 styles: Classic & Traditional, Chic & Modern, Elegant & Luxurious, Glamorous & Dramatic, Destination, and Reception. I like Classic & Traditional the best. There are 5 silhouettes to choose from: A-Line, Ball Gown, Mermaid/Trumpet, Sheath, and Short. I like A-Line the best. I'm considering straps or strapless. It took about 1.5 hours to try on 5 dresses. I liked 2 of the dresses I tried on, both were under $350. My goal is to find one under $200. Here is one of the 'favorites' that I saw online. It is hard to tell if I would or wouldn't like it on myself. What did you do today?
Post a Comment
Read more

Eating My Way Thru NOLA - Day 3

NOLA  - October 2018 PJ's Coffee  (5432 Magazine St, New Orleans LA 70115) - Goal was The King Cake Protein Velvet Ice but apparently that was only seasonal around Mardi Gras. So I got a PJ's Original Cold Brew Iced Coffee instead. A chain but good stuff. Royal House (441 Royal St, New Orleans LA 70130) - Crawfish Benedict with a side of grits was very tasty. Parran’s Po-Boys & Restaurant (3939 Veterans Blvd, Metairie LA 70002) - Seafood Trifecta (1/3 fried shrimp sandwich, 1/3 fried oyster sandwich, 1/3 fried catfish sandwich *best*) dressed (mayo, lettuce, tomato). Chilly's Snoballs (3940 Veterans Memorial Blvd, Metairie LA 70006) - Sampled a few and then ordered 8oz Douberge and 8oz Wedding Cake from the drive-thru. Toups Meatery (845 N Carrollton Ave, New Orleans LA 70119) - Boudin Balls to go Mother's Restaurant (401 Poydras St, New Orleans LA 70130) - Ham, Jambalaya, Red Beans & Rice Other snacks ...
1 comment
Read more

128th New Thing - Went to Garfinkel's

I didn't have time to post last night, therefore I'm posting this late as this occurred yesterday (Sat 2/25/12). Vail got about 12 inches of snow during the week so my friend and I skied at  Vail  yesterday. I wanted to complete the challenge of skiing all 10 bowls in 1 day since last time I skied 7 of 10 bowls. We started at 8:30am (16th chair) to get a good start. However, since it was windy, Vail closed Blue Sky Basin and the Back Bowls early around 1:30pm! Therefore, funneling everyone to 1 chair lift, Tea Cup Express Lift. We waiting in the lift line from about 1:45-2:45pm thus killing our time to finish our challenge. We only got in 9 of 10 bowls. skied Game Creek Bowl, Sun Down Bowl, Sun Up Bowl, Tea Cup Bowl, Outer Mongolia Bowl, Inner Mongolia Bow, Siberia Bowl, Earl's Bowl, and Pete's Bowl (in that order). Next time I am determined to ski all 10 bowls in 1 day (8:30am-4:00pm). After, standing in the line for an hour, we got cold and didn't even feel like...
Post a Comment
Read more