I didn't have time to post last night, therefore I'm posting this late as this occurred yesterday (Fri 5/10/12).
I was at my work's photo shoot again today and we ordered food from Modmarket Catering. Modmarket is a quick-serve restaurant that offers daily offers fresh salads, brick oven pizza, gourmet sandwiches, and made-from-scratch soups in 3 locations in Colorado. Founders, Anthony Pigliacampo and Rob McColgan, left successful careers to strike out on their own. Pigliacampo, had his own mechanical design firm, creating everything from medical-device components to outdoor recreational equipment, before he sold the company. McColgan, worked in private wealth management at Goldman Sachs in New York. The 2 decided to join forces on a restaurant venture, choosing Boulder as the launch site. Modmarket’s founders are skillful practitioners of cutting edge restaurant marketing techniques, but one of their most
successful campaigns comes from an innovation all their own: using receipts as advertising space. All Modmarket receipts list nutritional information for each item the customer ordered, not only placing the restaurant ahead of the curve on menu labeling but also reinforcing Modmarket’s message: we’re a healthy alternative to other fast casual chains. It is great to hear that individuals working in 1 industry can start a business in an industry they don't have experience in, yet still be successful. Gives me hope for my small business idea.
Our catering from Modmarket included a veggie tray, Bruschetta (roasted garlic, tomato and fresh basil), Farmer Salad (mixed greens, herb roasted chicken, strawberries, feta, almond, corn, champagne vinaigrette), Roman Salad (romaine, homemade croutons, shaved parmesan, cucumber, herb roasted chicken, caesar dressing), sandwich platter, and Popchips. I really enjoyed the Farmer Salad and my 1/2 chicken sandwich. I would definitely go back there.
I was at my work's photo shoot again today and we ordered food from Modmarket Catering. Modmarket is a quick-serve restaurant that offers daily offers fresh salads, brick oven pizza, gourmet sandwiches, and made-from-scratch soups in 3 locations in Colorado. Founders, Anthony Pigliacampo and Rob McColgan, left successful careers to strike out on their own. Pigliacampo, had his own mechanical design firm, creating everything from medical-device components to outdoor recreational equipment, before he sold the company. McColgan, worked in private wealth management at Goldman Sachs in New York. The 2 decided to join forces on a restaurant venture, choosing Boulder as the launch site. Modmarket’s founders are skillful practitioners of cutting edge restaurant marketing techniques, but one of their most
successful campaigns comes from an innovation all their own: using receipts as advertising space. All Modmarket receipts list nutritional information for each item the customer ordered, not only placing the restaurant ahead of the curve on menu labeling but also reinforcing Modmarket’s message: we’re a healthy alternative to other fast casual chains. It is great to hear that individuals working in 1 industry can start a business in an industry they don't have experience in, yet still be successful. Gives me hope for my small business idea.
What did you do today?
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